Extra large bras and other key economic variables.

No more "soccernomics" (economics of football) for a while. At least, until the depression passes Saturday.




There is only one issue that can make us think about something else, distract, these days: sex. So, here´s  the latest in sex economy. Come in, remove your clothes and read:
 
Auto-stop with 100 Breast: A well known joke among economists says that "statistics are like bikinis: what they show is important, but what they conceal is vital." There is a very original study that reconciled somehow, both sides of the the joke. Its author is French Nicolas Guéguen. Guéguen was always intrigued by the effect of the size of the female breast in the brains of men, so he decided to study and measure it. To this end, he  performed several experiments in Pubs, but the latest and most original was "Bust size and Hitchhicking: a Field Study" ("bust size and auto-stop: a field experiment"). A volunteer went to hitchhike on the road, while hidden students took notes of the braking car drivers. Every three hours, the volunteer was added padding in the bodice and bust size increased artificially. Each change of size increased braking by 15% on average.

Market failures: Tyler Cowen is Professor of Goerge Mason University and founder of Marginal Revolution, one of the most popular blogs among economists. There were raised hypotheses to explain a market failure that intrigues Cowen: Why some Social Groups show a shortage of sex, being it a supply that all would like to have more and it's free? Among the responses some referred to the diminishing marginal utility and information failures, that Internet is helping to solve.

Spring break: There are economists who take the time to study inflation, unemployment and monetary variables. Jefrrey DeSimone, professor of economics at the University of Texas at Arlington, spends it a lot better: he put the focus on sex among young people, their parties and alcohol intake. DeSimone published its findings last week at Vox, a site of prestigious academic economics. What did he find? Young people who consume more alcohol (more than five glasses of beer in one date) are 30% more likely to have sex than those who don´t. Not because they were more attractive, just alcoholic intake lowered their threshold requirement: have sex with partners they would not intimate if they were sober.

As Woody Allen once said: "I missed the sexual revolution for two months."

 

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