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Do you have a strong presence in Social Networks but still don't have your own Domain Name and an Active Website?
Do you think you don't need to register a Domain Name and build your own webpage anymore?
You may be wrong. Domain Names are still kings of the internet search results.
You have a strong presence in Social Networks. You tweet, post in your wall, you digg, post in your Blog, you Stumble, Tumble, microblog, upload a Tube Video, you share photos, you comment on others stuff. You have followers, people in your circles, you have friends, contacts, interests, suscriptors to your Social Networks submissions etc. You have spent a lot of time and effort building your profiles and growing your personal network of contacts. You are doing this just for pure fun, to stay in touch or to conduct any kind of business.
Now: How can you tell the social world that all these profiles belong to you? How do you keep your network growing? And more important: How can you tell search engines that all these profiles belong to you?
If you don't have one domain name and an active Website up and running, you are missing a unique chance to let search engines discover that all what you have built in your social network activities belong to you.
When you perform seaches in any of the most popular search engines, the results you get are basically domain names, and if you are just relying in your posts in Social Networks to show up in those searches, you may end up just not showing up on top of the search results. the first search results to show up are the Domain Names belonging to the Social Networks because just one little piece of that domain name has a pointer to you contents, which may be similar to other users posts on the same network who have more followers or links than you. So, at the end of the day, the domain name that has the name of the social network where you built your contents gets all the credit, and more importantly all the traffic value. It means that for the "intelligence" of the search engines your contents have less value than the overall contents of the domain name that owns the social network. The consecuence is that in specific searches of certain keywords performed in search engines, your inputs will probably never show up in the front page, because your stuff will compete with millions of internauts that posted similar stuff on the same social network.
When you register a Domain Name and build your own Webpage you get
a unique chance to tell the search engines that, on top of all the
social profiles that you have built, you have a unique I.P. Address on
the Internet that is related to you, and it is possible because, no
matter which language or tool you used to build your Website, you end up
telling the search engines who you are, which are the most important
contents that you have built and the search keywords that will make you
show up as a search result, and your website ends up getting all the
traffic credits for internauts visit your Page. And this is possible
because when you build you own and personal Web Page you will generate a
code to the internet called Meta Language that provides all this
information to search engines as follows:
Here you will build your unique contents using Internet programming languages such as HTML or a Website Builder tool. You will also place links to your social network profiles keeping a track record of your latest posts. Basically, all the contents that you generate should be originated from your website and then posted in your Social Networks profiles (i.e. if you are a Blogger, you should first post on your Website and then post a link to you page contents in your Social Network profiles. You can also encourage your followers and friends to link to your Website placing an invitation to link your webpage in your Social Profile. As you get more links to your website, your chances to show up on top of search results increase.
First things First About Domain names Registration: You should start by searching a Domain Name that relates to the contents of your page. For example for the above case, you should register a Domain Name such as: johnsmithprofile.com or john-smith-profile.com, provided the .com domain extension is available for this name (this is funny, as of today these domain names where available and ready to register.
Now, you’ve registered your Domain Name and you are ready to build your Website.
Although you are not an experienced Web Designer, and you have decided to start building it using a Website Builder, you have to make sure that you are in control of all of variables listed on this post in order to get a reasonable amount of traffic.
First of all, what is a reasonable amount of Internet traffic? Well, it depends on what you are trying to accomplish. For example if you are trying to build an Online Store to sell, you should be able to get at least over ten thousand visits per day. Specially if you are planning to invest money advertising your Website on the Search Engines. If you are going to “bet” money in “Pay Per Click” keywords to drive traffic to your site, you can run out of cash for advertising very soon and your keyword planning for online advertising will not be quite effective. Depending on the business that your intend to drive with your online store, an optimistic conversion ratio of your advertising campaign can be as low as 5% (five percent). For example if you spend 100 dollars a day in Pay Per Click advertising programs, and you drive a high quality Online Store you should expect no more than five new transactions a day. If the total Gross Margin of these five transactions is less than 100 dollars then you are loosing money with your PPC Campaign (or taking this loss as an investment to get a Customer base for repeat sales and renewals). So building a serious advertising campaign based on a Pay per Click strategy means that you have plans to invest thousands of dollars per month before you start making some profit. Have you considered this advertising budget for, let´s say, a minimum period of six months? How much? $30,000/$60.000 to build a customer base of one thousand “first purchase” customers in six months assuming you will not recover this investment from your profits?
So this is why it is so important you build a Website that can be able to bring traffic from organic searches before you start opening your wallet. If you make a little “brain investment” and you can drive at least five thousand daily visits to your Site coming from organic searches then you can start to plan on PPC advertising to increase your business.
Once again, you are not a Web Designer but have decided (and you can) to build your own Webpage by using a Website Builder tool. The tool will help you get a professional “look and feel” but you must make sure you can comply with the following basic rules when building your Website:
1.- Avoid using the domain name that you are using to run your Website as part of the Title Tag. This can be considered as an attempt of keyword spamming by search engines.
2.- Make your Title Tag shorter than 70 characters, including spaces.
3.- The Meta Description Tag of your Website should be between 50 and 150 characters. If it is longer will not display properly by search engines. Additionally avoid using a “spammy” description by repeating words more than two times in your description (for example: “Domains Hot Deals for Hot Deals Domains now offering Domain Deals” is a spam and looks unprofessional).
4.- The Keywords Meta Tag should contain less than ten keywords separated by commas (you can use combined keywords such as “Domain deals” as one single keyword). You should avoid repeating one specific keyword more than two times, for example you can use plural and singular for a specific keyword (for example: “domain deals, cheap domain, etc.”). Apparently search engines are not giving too much weight to the Keywords Meta Tag when considering your website ranking on organic searches, but you should avoid using repeated keywords.
5.- All the images that you are using in your Website should have the “height” and “width” attributes and a description in the “alt” attribute. Try to compress your images as much as you can without impacting your images definition (there are a lot of free tools that you can use). Consider that your Website size should not be bigger than 100K if you want your page to be displayed within two seconds. If your Webpage is too “heavy” and takes more than two seconds to get fully loaded a first time, your visitors will leave before looking into it and Search Engines might penalize your Site in organic search for being too slow. Search on the Web and find ways to reduce your Page load time by using CSS stylesheets for all those character sets that you use and learn how to reduce the images load time for your “second time” visitors using cache expiration attributes (Expires headers) for your images.
6.- Your Web Page should have just one H1 heading. Using multiple H1 headings is okay if that is a logical way to organize the page, but they should be used sparingly. That’s because search engines can view multiple H1 headings as an attempt to signal that all the content on a page is equally important, a tactic that’s seen as an attempt to game with the search engine algorithms. Your H1 heading should be shorter than 150 characters.
7.- If your Website content is too large, split your website into several pages indexed from your home website. Remember a single page should not be larger than 100K.
8.- If you plan to add information to your Website on a daily or weekly basis, consider opening a blog on your same domain extension (example “blog.domainshotdeals.com”). The use of a blog will increase your organic searches as you blog entries start to get mapped by Search engines and additionally if you get and publish proper comments (non spammy comments) to your blog posts, Search engines will start considering your posts as relevant information and you will get more indexed pages.
9.- Don´t forget to use an htaccess file in your hosting account to redirect your naked domain to a “www” preffix. Search engines might consider traffic going to non www domains and www domains as separate sources of traffic and underestimate your total consolidated traffic.
10.- Last, but not least, you can do nothing against the fact that your domain name registration is brand new. Search engines might consider similar content published in older domain names as more relevant as compared to a domain name registered less than a year ago. Hence you should avoid registering a new domain name just for one year. If you are going to invest in a domain name to build an Online Store, you should register it for 5 years or more. It is yet to be proved that search engines will detect or qualify it with higher ranks, but any of your customers and prospects can always go and check in the Whois database your domain name and its expiration date. Nobody would buy from an Online Store whose domain name was registered for just one year.
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